Today, my friend Amanda (the VP, Randomness for the 20SMF) and I were at the local mall (BIG surprise there, I know). As we were riding the elevator, our attention was drawn to an obnoxiously pink booth in the food court. We decided to check it out.
Apparently, Coke is entering the energy drink market with a two-pronged strategy. The first is of course coke black aimed at truckers. The second is a white collar and feminine brand, Tab Energy.
That’s right - we said Tab. Long sought after in the dusty corners of supermarket shelves by aging 80’s party girls, Tab makes its comeback as the Coke alternative to Red Bull.